Knowing what customers think of the experience you’re providing is essential. After all, they are your most valuable consultant. So improving customer service should be of high priority in your business.
The amount of information a client is willing to give, depends on factors such as location and level of customer satisfaction. The easy and direct customisation of customer survey questions via the CMS allows you to optimise the dialogue you have with your customers. Although it is tempting to ask as many questions as possible, respecting the customers’ time is essential.